It looks super dark in the tube but does not show up that way on the lips whatsoever. There is truly no drag and it lasts a long time, giving your lips a stained look afterward which some may like and others not! I have yet to wear it for an elongated amount of time, but I almost never wear lip color without a liner so I would definitely suggest that prior to applying this color!
So glad I didn't have to go MAC to find my perfect red! Check this bad guy out next time you're out and about.