I recently purchased "I'm Into It" from MAC's Banging Brilliant collection because it looked like it swatched very similarly to Urban Decay's 'Busted' without the shimmer. I looove Busted but it's shimmery and I prefer it in my crease so we know what that looks like.
After swatching, it appears that I'm Into It leans slightly more red but I really have been digging red shades on the eyes lately so it's not a loss for me whatsoever.
It's one of those purchases that is boring but necessary. I always gravitate to crazy green or orange shades and have seemed to forgotten the importance in everyday colors.
I really like this as a crease shade. I'll be posting some looks soon using it!